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Meet the Zoomers: How to Market to the New Generation
Every fourth Zoomer starts their buying journey without any particular brand in mind. Instead, they rely on influencers, media voices, and word of mouth. A collaborative study between Breaking Trends and Next Generation Marketing has unveiled some key tactics to capture their interest. First up, ditch the corporate tone; authenticity reigns supreme. Next, make your brand entertaining—traditional ads just don’t cut it anymore. Lastly, provide an engaging experience; one-way marketing is out and interactive content is in. Understanding how to reach this generation may very well be the door to your next sales boom.
Luxury Skincare Brand Now Sells Eggs for a Hefty Price Amid Shortage
In a surprising twist that has left many scratching their heads, a luxury skincare brand has started selling chicken eggs at an astonishing price of $3.37 per dozen, roughly 300 rubles. The unusual move comes in light of a chicken egg shortage in the United States, largely attributed to an outbreak of avian influenza. In fact, some stores are selling individual eggs for as much as $2 each, while a tray of 120 eggs can set you back nearly 10,000 rubles. Are we witnessing a bizarre new trend or just sheer desperation in the face of a poultry crisis?
Telegram Denies Vulnerabilities to Zero-Click Exploits
Telegram has officially denied any susceptibility to zero-click vulnerabilities following claims by the company Operation Zero. Telegram's team reiterated that their open-source application and documented encryption protocols have been verified by security researchers. They pointed out that while other messaging apps like WhatsApp have had zero-click exploits, Telegram remains impervious, emphasizing the security of their platform.
Mercedes-Benz Begins Robotic Labor with Apollo
At Mercedes-Benz factories, robots named Apollo are stepping up to the plate. These automated assistants are being enlisted for various logistical tasks, from transporting components to quality control checks. Impressively, Apollo can autonomously navigate back to charging stations when their battery runs low. This technology rollout coincides with significant layoffs at Mercedes, reflecting the growing trend of industrial automation in the automotive sector.
AI Assistants Collect Massive Amounts of User Data, Study Reveals
A recent study by Surfshark has uncovered that AI assistants are quite voracious when it comes to data collection. Google Gemini topped the list, harvesting 22 out of 35 possible data types, including sensitive information like location and browsing history. In fact, many chatbots, around 30, were reported to pass on confidential user information to third parties. This raises significant privacy concerns in today’s data-driven environment.
Instagram Set to Roll Out Picture-in-Picture Feature
Adam Mosseri, head of Instagram, has confirmed that the platform is working on a picture-in-picture (PIP) feature. This will allow users to watch Reels while simultaneously chatting in Direct. This versatile update is set to make multitasking on the app much smoother for the users, signaling Instagram’s commitment to enhancing user experience.
NASA's James Webb Telescope Discovers Complex Chemistry in Early Galaxy
The James Webb Space Telescope has made an exciting discovery — it has identified intricate chemical signatures in one of the universe's early galaxies, showcasing its rich complexity. The infrared image, taken by NASA’s JWST, highlights galaxy JADES-GS-z14-0, which was found to be unexpectedly bright and chemically sophisticated for such a primitive time, marking less than 300 million years after the Big Bang. This revelation promises to further our understanding of galaxy formation and evolution.